Your game deserves a proper website.

Three months out is the sweet spot. That gives the list time to grow into something worth emailing on launch day. We can fit a tighter timeline if you're already close, but earlier is always better. Coming to us in launch week is too late.

Built for studios that run more than one project. Each game gets its own brand inside one account, with separate lists, templates, and stats, so a Game A subscriber isn't accidentally on a Game B blast. Pricing scales with sends, not with how many brands you spin up. If you ever want to leave, your contacts and templates come with you.

These three DNS records prove your email is actually coming from your domain. Without them, Gmail and Outlook treat you with suspicion and your launch email is far more likely to land in spam. They take a few days to propagate and a fresh sending domain needs warming up, which is why we always start with these.

Three emails that fire automatically when someone subscribes. The first is an instant welcome with a hook, usually the trailer or a piece of art. The second goes out a few days later with more context on the game. The third points them at your Discord, socials, and Steam page so they stick around.

Six emails timed against your launch date. Thirty days out, two weeks out, one week out, the day before, launch day itself, and a follow-up a week after. Each one is written to drive wishlist clicks before launch and conversions both on the day and in the weeks that follow.

Following on Steam is free. Joining your email list isn't, you're asking for someone's inbox. Giving subscribers something only they get (demo access, a launch-week discount, an art pack, your call) is a real reason to hand over the email address. It also makes them feel like insiders by the time launch lands.

Without UTMs you've no idea which emails are doing the work. With them, Steam's UTM analytics and GA4 will show you exactly which subject line and which CTA drove the click. Then you do more of what works instead of guessing.